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Organizational culture

  • Behavior
  • Shared assumptions
  • Collective values and norms
  • Patterns of collective behaviors taught to new members

  • Denison Culture Model (1998)
    • Mission: The degree to which the company knows why it exists and what its direction is
    • Involvement: The degree to which individuals at all levels are engaged in and hold that mission as their own
    • Adaptability: The ability to know what stakeholders want and to respond to external forces and demands
    • Consistency: The systems and processes that support efficiency and effectiveness in reaching goals.
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